Sponsorship with Pride.

Sponsorship with Coventry Pride is a great opportunity to be present at Coventry’s biggest LGBT+ event and the charity that represents LGBT+ people in our city. As a company you have the opportunity to support Pride. You will benefit from positive image transfer as a LGBT+ friendly organisation, SME or business.

Pride in Numbers

2019 was our biggest year yet. With more than 88,000 people attending Coventry City Centre and our various stages, we really put Coventry on the map.

We continue to host regular events throughout the year and are always working to organically grow our social media followers.

Make our numbers work for you, sponsor us today.

Pride Attendees

25000

Pride Attendees 2019

40

Artists & performers 2019

30

Volunteers

6

Venues

50

Events Per Year

70000

Monthly Site Hits

3300

Facebook Followers

3300

Twitter Followers

2000

Instagram Followers

5000

Pride Guides 2019

It makes business sense

One in sixteen people in the UK identify themselves as LGBT+,
that’s more than 3.7 million people or 20,500 people in Coventry alone, 182,250 in the West Midlands. 1
Three in five LGBT+ people will engage with an organisation that is LGBT+ aware. 2
LGBT+ consumers make up a powerful and lucrative spending group, estimated to be worth £70-81 billion to the British economy. 3
60% of LGBT+ people, more than 2 million British consumers, are more likely to buy products from organisations who market to the community. 4
42% of heterosexuals are more likely to give their business to organisations that are LGBT+ ‘friendly’. 5
Each year the LGBT+ community, spend £5.8bn on Dining Out;
£5.7bn on Fashion; £1bn on Concert & Theatre Tickets; £2.4bn on Hairdressing; £3bn on Electronics and £4.7bn on Travel. 6

Sources:
1: ONS (https://www.ons.gov.uk/peoplepopulationandcommunity/culturalidentity/sexuality/bulletins/sexualidentityuk/2017)
2: Stonewall (https://www.stonewall.org.uk/sites/default/files/marketing.pdf)
3: Independent (https://www.independent.co.uk/voices/comment/christmas-adverts-why-are-advertisers-ignoring-lgbt-individuals-as-a-consumer-group-9873074.html)
4: YouGov (https://yougov.co.uk/topics/resources/articles-reports/2019/07/03/56-britons-support-brands-take-stand-lgbt-issues)
5: Stonewall (https://www.stonewall.org.uk/sites/default/files/straight_allies.pdf)
6: Othervox (https://www.othervox.com/the-lgbt-market/)

Pride 2019 Festival Coverage by BBC Coventry & Warwickshire

Amazing coverage and summery about what Pride 2019 was all about from our friends over at BBC Coventry & Warwickshire.

 

5

Why Coventry Pride?

  • Largest annual LGBT+ event in Coventry with many local and international guests.
  • We run over 50 events throughout the year.
  • 88,000 visitors to the city centre at the weekend from home and abroad.
  • Thousands of participants and spectators at the demonstration pride parade through Coventry city centre.
  • One of the biggest annual events in Coventry, UK City of Culture 2021.
  • 5,000 printed copies of the Coventry Pride Guide distributed across Coventry.
  • Over 8,000 people connected across our social media channels.
  • Over 10 dedicated people working tirelessly to ensure Coventry Pride is bigger and better every year.

Push the boundaries for Diversity & Inclusion

Show Your Pride in 2020

Represent a small business?

Further options are available below.


Alternatively, if you’d like you can contact us to discuss further before making an application.

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