TWO PARTNERS:
GREAT POSSIBILITIES.

Sponsorship with Pride.

Sponsorship with Coventry Pride is a great opportunity to be present at Coventry’s biggest LGBT+ event and the charity that represents LGBT+ people in our city. As a company you have the opportunity to support Pride. You will benefit from positive image transfer as a LGBT+ friendly organisation, SME or business.

Pride in numbers

2019 was our biggest year yet. With more than 88,000 people attending Coventry City Centre and our various stages, we really put Coventry on the map.

We continue to host regular events throughout the year and are always working to organically grow our social media followers.

Make our numbers work for you, sponsor us today.

88000

City Attendees 2019

40

Artists & performers 2019

30

Volunteers

6

Venues

50

Events Per Year

3200

Facebook Followers

1900

Instagram Followers

3000

Twitter Followers

It makes business sense

One in sixteen people in the UK identify themselves as LGBT+,
that’s more than 3.7 million people or 20,500 people in Coventry alone, 182,250 in the West Midlands. 1
Three in five LGBT+ people will engage with an organisation that is LGBT+ aware. 2
LGBT+ consumers make up a powerful and lucrative spending group, estimated to be worth £70-81 billion to the British economy. 3
60% of LGBT+ people, more than 2 million British consumers, are more likely to buy products from organisations who market to the community. 4
42% of heterosexuals are more likely to give their business to organisations that are LGBT+ ‘friendly’. 5
Each year the LGBT+ community, spend £5.8bn on Dining Out;
£5.7bn on Fashion; £1bn on Concert & Theatre Tickets; £2.4bn on Hairdressing; £3bn on Electronics and £4.7bn on Travel. 6

Sources:
1: ONS (https://www.ons.gov.uk/peoplepopulationandcommunity/culturalidentity/sexuality/bulletins/sexualidentityuk/2017)
2: Stonewall (https://www.stonewall.org.uk/sites/default/files/marketing.pdf)
3: Independent (https://www.independent.co.uk/voices/comment/christmas-adverts-why-are-advertisers-ignoring-lgbt-individuals-as-a-consumer-group-9873074.html)
4: YouGov (https://yougov.co.uk/topics/resources/articles-reports/2019/07/03/56-britons-support-brands-take-stand-lgbt-issues)
5: Stonewall (https://www.stonewall.org.uk/sites/default/files/straight_allies.pdf)
6: Othervox (https://www.othervox.com/the-lgbt-market/)

83a6b76f48cd231837136cb10f37309f

Why Coventry Pride?

  • Largest annual LGBT+ event in Coventry with many local and international guests.
  • Over 150 events held throughout the year.
  • 88,000 visitors at the weekend from home and abroad.
  • Thousands of participants and spectators at the demonstration pride parade through Coventry city centre.
  • One of the biggest annual events in Coventry, UK City of Culture 2021.
  • 5,000 printed copies of the Coventry Pride Guide distributed across Coventry.
  • Over 8,000 people connected across our social media channels.
  • Over 20 dedicated people working tirelessly to ensure Coventry Pride is bigger and better every year.

Push the boundaries for Diversity & Inclusion

Become our partner in 2020

If you’re a small business or are only able to give a little, why not join our Out and Proud Allies Club?

We know that many businesses might want to show support for Coventry Pride but do not have big budgets. If you have a discount offer or would to sponsor us just £50 (or more if you’d like!) this programme could be perfect for you. For just £50 a year, you will appear on our Out and Proud Allies Club page which is regularly posted on our social media channels.

Donate