Sponsorship with Pride.

Sponsorship with Coventry Pride is a great opportunity to be present at Coventry’s biggest LGBT+ event and the charity that represents LGBT+ people in our city. As a company you have the opportunity to support Pride. You will benefit from positive image transfer as a LGBT+ friendly organisation, SME or business.

Pride in Numbers

2019 was our biggest year yet. With more than 88,000 people attending Coventry City Centre and our various stages, we really put Coventry on the map.

We continue to host regular events throughout the year and are always working to organically grow our social media followers.

Make our numbers work for you, sponsor us today.

Pride Attendees

25000

Pride Attendees 2019

40

Artists & performers 2019

30

Volunteers

6

Venues

50

Events Per Year

70000

Monthly Site Hits

3300

Facebook Followers

3300

Twitter Followers

2000

Instagram Followers

5000

Pride Guides 2019

It makes business sense

One in sixteen people in the UK identify themselves as LGBT+,
that’s more than 3.7 million people or 20,500 people in Coventry alone, 182,250 in the West Midlands. 1
Three in five LGBT+ people will engage with an organisation that is LGBT+ aware. 2
LGBT+ consumers make up a powerful and lucrative spending group, estimated to be worth £70-81 billion to the British economy. 3
60% of LGBT+ people, more than 2 million British consumers, are more likely to buy products from organisations who market to the community. 4
42% of heterosexuals are more likely to give their business to organisations that are LGBT+ ‘friendly’. 5
Each year the LGBT+ community, spend £5.8bn on Dining Out;
£5.7bn on Fashion; £1bn on Concert & Theatre Tickets; £2.4bn on Hairdressing; £3bn on Electronics and £4.7bn on Travel. 6

Sources:
1: ONS (https://www.ons.gov.uk/peoplepopulationandcommunity/culturalidentity/sexuality/bulletins/sexualidentityuk/2017)
2: Stonewall (https://www.stonewall.org.uk/sites/default/files/marketing.pdf)
3: Independent (https://www.independent.co.uk/voices/comment/christmas-adverts-why-are-advertisers-ignoring-lgbt-individuals-as-a-consumer-group-9873074.html)
4: YouGov (https://yougov.co.uk/topics/resources/articles-reports/2019/07/03/56-britons-support-brands-take-stand-lgbt-issues)
5: Stonewall (https://www.stonewall.org.uk/sites/default/files/straight_allies.pdf)
6: Othervox (https://www.othervox.com/the-lgbt-market/)

Media Coverage

Pride 2019 Festival Coverage by BBC Coventry & Warwickshire

Amazing coverage and summery about what Pride 2019 was all about from our friends over at BBC Coventry & Warwickshire.

 

5

Why Coventry Pride?

  • Largest annual LGBT+ event in Coventry with many local and international guests.
  • We run over 50 events throughout the year.
  • 88,000 visitors to the city centre at the weekend from home and abroad.
  • Thousands of participants and spectators at the demonstration pride parade through Coventry city centre.
  • One of the biggest annual events in Coventry, UK City of Culture 2021.
  • 5,000 printed copies of the Coventry Pride Guide distributed across Coventry.
  • Over 8,000 people connected across our social media channels.
  • Over 10 dedicated people working tirelessly to ensure Coventry Pride is bigger and better every year.

Push the boundaries for Diversity & Inclusion

Show Your Pride in 2021

Represent a small business?

Further options are available below.

Join Pride Supporters

Headline

POA

  • Title “Headline Sponsor of Coventry Pride”
  • Limited to 1 headline sponsor
  • Company logo directly under ours in our Pride Guide
  • Company logo next to ours on all official lanyards
  • Company logo next to ours on 1000 official wristbands (more available on request)
  • Two-page advertisement within our Pride Guide (Value: £1000)
  • Full-page back advertisement within our Pride Guide (Value: £1000)
  • Appear next to our logo on all pride festival promotion
  • Appear on the bottom of all pages on across our website
  • Appear at the bottom of all posters and banners for Pride 2020 in your own section
  • Logo on the front and back page of our Pride Guide
  • Appear in all of our newsletters
  • Logo on our Main Stage side wings
  • Logo on our Main Stage banner, next to our logo
  • Logo on our Photo Wall
  • Optional: add your company banner(s) at the festival
  • Optional: a stall/stand at our festival

Platinum

£10000

  • Title “Platinum Sponsor of Coventry Pride”
  • Limited to 3 main sponsors
  • Full-page advertisement within our Pride Guide (Value: £500)
  • Appear on the bottom of all pages on across our website
  • Appear at the bottom of all posters and banners for Pride 2020
  • Logo on the front and back page of our Pride Guide
  • Appear in all of our newsletters
  • Logo on our Main Stage banner
  • Logo on our Main Stage wings
  • Logo on our Photo Wall
  • Optional: add your company banner(s) at the festival
  • Optional: a stall/stand at our festival

Gold

£5000

  • Title “Gold Sponsor of Coventry Pride”
  • Half-page advertisement within our Pride Guide (Value: £300)
  • Appear on our Sponsors page
  • Appear within our Sponsors/Thank You page in our Pride Guide
  • Mention in one of our newsletters
  • Mention on our social media channels
  • Logo on our Main Stage wings

Silver

£2500

  • Title “Silver Sponsor of Coventry Pride”
  • 1/3 page advertisement within our Pride Guide (Value: £200)
  • Appear on our Sponsors page
  • Appear within our Sponsors/Thank You page in our Pride Guide
  • Mention in one of our newsletters
  • Mention on our social media channels

Bronze

£500

  • Title “Bronze Sponsor of Coventry Pride”
  • Appear on our Sponsors page
  • Mention in one of our newsletters
  • Mention on our social media channels

Become a Coventry Pride Sponsor


Alternatively, if you’d like you can contact us to discuss further before making an application.

Download Sponsorship Pack PDF
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